I love it when a new Social Media Obsession raises its head

And it could be Amplify that drives that obsession for me. Love the integration with my Blog, Friendfeed, Twitter, and all my other sites - but it's the clip function I love most of all. It's Friendfeed's bookmarklet, but with a better UI, better usability, and all-round increased stickiness. What's not to like? Anyway, I've spent the last hour tweaking my profile (and that was easy) and scoping out various ff/fb contacts. I've not had this much fun since Cliqset. Or was it Plurk?



Ah, I'm kidding. This looks like FUN. And that's a big thing for me.

See this Amp at http://amplify.com/u/88mk