Thursday, May 01, 2008

Well, don't say I didn't tell you.....

Far be it for me to claim to be some sort of visionary (let's face it, anyone could see it coming)
But here's what I predicted: Xfm's audience collapsing.
The station is now in serious trouble, and I wouldn't put it past their new owners to be thinking long and hard about some fairly drastic measures (rebrand? close it down? wholesale redundancies?) when they finally take over. It's coming up to noon, which means the staff at 30 Leicester Square will be gathering for a RAJAR debriefing. There will be some long faces, a lot of shuffling feet, and some VERY frightened people in that meeting- oh, to be a fly on the wall!
My hope, is as ever, that the good people there can be given time to show their true potential, and that the morons responsible for the sorry decline of a once-proud station are summarily despatched to the Job Centre.

4 comments:

Adam said...

Here here!!!

Chris Bray said...

I'd just been reading radiotoday and you've hit the nail slap bang on the head.

Gcap should be ashamed of themselves, they have (had) some of the best DJ's/Presenters on air and they just let it slide.

There's no excuse for that.

I don't know how it works over there but is there any chance of a kind of buy out back to restructure management how it was before Gcap took over?

iain said...

@Adam, thanks!
@Chris, well- I'd love it if that could happen, but I suspect that the new owners will go for a "clean slate" approach...

Anonymous said...

Ha!
Nothing more than they deserve.
It is all about the music at the end of the day, it needs to diversify mix it up play edgy records dark stuff again not Kooks all day long.

"Play the music and they will come"

Cheers,
Steve.