This places no value whatsoever on an artist's work.....
The price of music albums should be slashed to around £1, a former major record label boss has suggested.
Rob Dickins, who ran Warner Music in the UK for 15 years, said "radically" lowering prices would help beat piracy and lead to an exponential sales rise.
"What we need is a revolution. What we've got is an erosion. When I was running Warners, a chart CD could be £12.99. A chart CD now can be £6.99, maybe even £5.99."
Some major album downloads currently sell for as little as £3.99 through retailers such as Amazon.
If record labels made the decision to charge much less, fans would not think twice about buying an album on impulse and the resulting sales boost would make up for the price drop, he predicted.
Making the comments during a debate with REM manager Bertis Downs, Mr Dickins advocated a "micro-economy" in which fans would make many small payments.
He said: "If you're a fan of REM and you've got 10 albums and there's a new album coming out, you've got to make that decision about whether you want it or not.
"If we lived in a micro-economy, that wouldn't be a decision. You'd just say 'I like REM' and you'd buy it."
Read more at www.bbc.co.uk
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