You've got to be kidding - historic parts of London rebranded as "Midtown"

This is the most depressing news I've read in a long time

Amplify’d from www.bbc.co.uk

If you asked for a London cab to take you from Cityside to Noho via Midtown, the driver would probably respond with a raised eyebrow.

But all three are names given to central London locations that have faced rebranding in recent years.

Bloomsbury, where writers, intellectuals and artists congregated throughout the 20th Century, is home to the British Museum and is celebrated for its cultural history.

But the area, along with neighbouring Holborn and St Giles, is facing what appears to be a rebrand by local businesses, under the contentious new name of Midtown.

Historic London districts 'rebranded' Midtown Read more at www.bbc.co.uk

 

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