Well, perhaps that might be slightly premature, but it's fair to say that the decision of Gcap to sell the Xfm licences outside London marks the beginning of some very tough times for Xfm. The decision is one which is taken, ostensibly, to save money. £1.5 million will be saved, and it's pointed out that the stations are losing money. however in the case of Xfm south wales, surely this is down to one-off costs involved with starting the station, which let us not forget, only started in NOVEMBER. Jeez, how desperate can you get? To contemplate handing a licence back to Ofcom a matter of mere WEEKS after it started broadcasting! What pains me, is the fact that i've been in these situations before- when new managment arrives, sweeps that new broom, installs a raft of middle-managment idiots, and throws a number of hard-working, relatively low-paid, totally professional presenters, and employees of the station, on the scrapheap. The middle management goons will move on, effortlessly, to another job, when their experiments fail, and the real casualties will still languish on the scrapheap. It's playing hard and fast with peoples lives, careers, houses, incomes, and professions. It messes with peoples minds and their confidence, and all this so the managers can do all they can to protect their share options from shrinking.
Well, let's look on the bright side..all of this means that Gcap are running scared, trying to shed ballast from their rapidly-sinking balloon, as it drifts down to the welcoming arms of the Global group, who must surely fancy their chances of a successful takeover bid.
I'd say that would end the careers of those, whose malicious and spectacularly inept tinkering has sent Xfm London into a spiral, losing it's voice, it's passion for music, and it's reputation in the process. If a takeover would mean there was an outside chance of the station being run by people who actually understood ONE IOTA of the music it played, and the listeners it represented, then I for one, would welcome our new radio overlords. Global, (or anyone else for that matter) it's over to you.