Hopefully a momentous one for The Project (beta? let's hope so).
Great post from Suw about the decline and fall of Xfm, obviously I might be just a little bit close to this for a truly objective point of view, but here's my two pence worth....
What the new management appears to be trying to do is monetize the Xfm brand, in much the same way that Kiss was developed into a brand in the mid-90's. They want to break Xfm out into a bigger arena, but it will be impossible to do it with a "niche" mentality. Unfortunately, that "niche" mentality is the basis of Xfm's strong position as holding itself up as a bastion of cool, if it develops into a bigger brand, this core value of caring about the ethos behind the station will undoubtedly have to be sacrificed.
Ultimately, I could no longer stand by and not have the ability to support and represent the music I loved, I had to search for a new outlet to do just that, that's "the project".
Levity for Monday, comes in the shape of Black Bush